Wolfizer
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For brands & manufacturers

Primary sits in a sheet. Secondary is a guess.

Distributor stock you can’t see. Schemes claimed twice. Field visits nobody can check. We mould the software to your process: field orders, schemes and managers’ numbers run on a live core today, and the distributor layer we build around your network.

Book a free business diagnosis

or call +91 82084 65439

  • Works alongside Tally
  • Pay only for modules you use
  • Reply within one working day
Running liveLive every day at a multi-brandan FMCG distributor in Mumbai

The modules below run live today at a distributor in Mumbai; for brands we configure them to your process and build the rest on request.

Illustration with sample data. Party names and figures are made up.

What runs today, and what we build

Primary runs live. Secondary we build around you.

Your side of the business runs on modules that are live today: primary orders from the field app, schemes, and each manager’s numbers. The distributor side is the network layer we design and build with you.

  1. Your brandYour field team, schemes and managers
  2. Primary Orders, schemes, bills and team dashboards Live
  3. Your distributors Sample names
  4. Secondary Distributor stock, sell-out, claims and onboarding Built on request
  5. Their retailers The network layer we build with you
  • 18live modules running today
  • 20more built on request, around your process
  • 6business types it is built for
  • 1private instance per customer, never shared

Sound familiar?

If you sell through distributors, you have probably said one of these.

  • Visibility

    “Each distributor tells me the market is slow. I can’t see his godown to check.”

    Distributor stock, by SKU Secondary Sales & Distributor Management (DMS) Built on request
  • Claims

    “The same display scheme got claimed twice, by two distributors, for one shop.”

    Claims checked against the scheme Scheme & Claim Settlement with Principals Built on request
  • Field force

    “My salesmen say they covered the market. All I get is a sheet at month-end.”

    Orders seen the same day, visits checked in Field Sales App Live · Route & Beat Planning Built on request
  • Onboarding

    “A new distributor means a file of photocopies: GST, FSSAI, cheque, agreement. Half of it goes missing.”

    Documents and approvals in one place Distributor & Retailer Onboarding Built on request
  • Marketing

    “We ran a retailer scheme in Pune. Did sell-out move? Nobody can tell me.”

    Sell-out by area, before and after Secondary Sales & Distributor Management (DMS) Built on request
  • Channel

    “Two of my distributors sell into the same area and undercut each other on my product.”

    Areas mapped per distributor Secondary Sales & Distributor Management (DMS) Built on request

Most of these live between you and your distributors. In the free diagnosis we map that gap and show you what we would build, and what already runs.

Find my leaks

What changes

Pain to fix, with nothing oversold.

Half of a brand’s pain sits inside its own walls: billing, schemes, field orders, managers’ numbers. That half runs on Live modules. The other half sits with your distributors, and that is the layer we build.

For brands we build the network layer around your process. Every other fix here runs on a Live module.

What hurts today, and what changes

  • Scheme maths done by hand on every primary billSchemes, margins and cash discounts apply by rule
  • You hear what the field team sold at month-endEvery field app order visible the same day, salesman by salesman
  • Managers see every line’s numbers, or noneEach manager sees only their lines and team, against target
  • Distributors reorder only when your salesman callsThey reorder from their own ordering app, any time
  • No view of distributor stock and secondary salesA network view built around your process Built on request
  • Distributor claims checked by hand, or not at allClaims matched to the scheme before you pay Built on request

The live core

What your team uses first. Built on modules that run live today.

Screens below are illustrations with sample data.

See all modules

Each manager, only their lines

Brand & Team Dashboards Live

Your West manager opens her dashboard and sees West, her lines and her salesmen, against target. You see all of it.

Primary orders, booked at the godown

Field Sales App LiveSchemes & Pricing Engine Live

Booked on your salesman’s phone, with the distributor’s outstanding and this month’s scheme on screen.

The scheme circular, as rules

Schemes & Pricing Engine LiveGST Invoicing Live

Set the month’s schemes once, by area and party group. Every primary bill applies them the same way, with GST worked out after.

Who slowed down this month?

AI Business Assistant Live

Ask in plain words. It answers from your own orders, not from guesses.

Reorders without a phone call

Retailer Ordering App LiveWhatsApp Automation Live

Distributors reorder from their own app. Confirmations, invoices and reminders reach them on WhatsApp.

The modules we would mould for you

A live core, and the network layer we build on it.

See the full catalogue
1

The live core runs every day, today

Live
  • Live

    Brand & Team Dashboards

    Each sales manager sees only their brands and team, with targets vs achievement.

    For youEach regional manager sees only their lines and salesmen.

  • Live

    Field Sales App

    Your salesmen book orders on their phone with the party’s outstanding and schemes in front of them.

    For youPrimary orders booked at the distributor’s godown.

  • Live

    Schemes & Pricing Engine

    Schemes, margins, cash discounts and “buy N get M” rules apply themselves on every bill.

    For youThe monthly circular, applied the same way on every primary bill.

  • Live

    Retailer Ordering App

    Your retailers order from their phone anytime: catalogue, reorder, order status, ledger.

    For youDistributors, or retailers you serve direct, reorder any time.

  • Live

    WhatsApp Automation

    Order confirmations, invoices, dispatch updates and payment reminders go out on WhatsApp automatically.

    For youEach distributor hears about their order without a call.

  • Live

    AI Business Assistant

    An assistant that reads your data and points out what needs attention today.

    For youWhich distributors slowed down, and which lines they skipped.

2

The network layer built around your process

Built on request

We start with a diagnosis and mould only what you need. Start with the live core, add the network layer when you are ready, and pay only for the modules you use.

Book free diagnosis

A day with Wolfizer

One day in your sales office. Five moments, honestly marked.

Four of these run on Live modules today. The last one is the network layer, which we would build with you.

  1. Sales manager

    Yesterday’s primary, before the morning call

    Priya opens her dashboard: West only, her two lines, each salesman against target. Nobody in the office builds an Excel sheet for her.

    Brand & Team Dashboards Live

  2. Salesman

    A 125-case order at the distributor’s godown

    Ajay books it on his phone with New Om Agencies’ outstanding in front of him. The 3% scheme for 100+ cases applies itself.

    Field Sales App LiveSchemes & Pricing Engine Live

  3. Distributor

    A reorder nobody had to chase

    Mangal Agencies reorders fast movers from their ordering app. The confirmation, and later the invoice, reach them on WhatsApp.

    Retailer Ordering App LiveWhatsApp Automation Live

  4. Owner

    “Who slowed down this month?”

    You ask the assistant. It names three distributors whose orders dropped, from your own data, and you pass them to their salesmen.

    AI Business Assistant Live

  5. Claims desk

    A display claim, checked before it is paid

    A distributor’s claim is matched against the scheme and the shops on it before anyone approves it. This is the network layer: we build it around your claim rules.

    Scheme & Claim Settlement with Principals Built on request

How we start

Your network first. Software second.

See how we work
  1. 1

    Free diagnosis

    We sit with your sales head, trade marketing and accounts, and map how primary orders, schemes and claims move today.

    You getA list of your leaks

  2. 2

    Blueprint & proposal

    Which live modules to start with, what the network layer needs, what we build, and the cost for each module.

    You getA written plan

  3. 3

    Mould & connect

    We set up your lines, schemes, areas and roles, build what is missing, and connect Tally and WhatsApp.

    You getYour own private instance

  4. 4

    Train & go live

    Managers, salesmen and distributors learn their own screens, on-site or remote. Start with one module and go live fast.

    You getA team that uses it

Questions brands ask

Straight answers. Including what we haven’t built yet.

Have a question about your network we haven’t answered? Ask the team directly.

Call us
Is Wolfizer running at a brand today?

No, and we won’t pretend otherwise. It runs live every day at a multi-brand FMCG distributor in Mumbai. The core a brand needs is proven there: the field app, schemes, brand and team dashboards, the retailer ordering app, WhatsApp and the AI assistant. The brand-specific parts, like distributor stock, claims and onboarding, are moulded or built for you, and we mark which is which.

Do you have a ready DMS?

Not as a ready product. Secondary Sales & Distributor Management (DMS) is Built on request: we design it around how your distributors can share stock and sales today, and it sits on the live core your field team and managers already use.

Do our distributors have to change their billing software?

No. In the diagnosis we look at what your distributors already use, and design the network layer around what they can share from it.

Can each regional manager see only their own numbers?

Yes. Brand & Team Dashboards is a Live module: each manager sees only the product lines and team you assign, with achievement against target. You see everything.

Does it work with Tally, or with SAP?

With Tally, yes: your invoices are pushed to Tally after a review step, and ledgers and outstanding are read back, so your accounts team keeps working as it does today. Connectors for SAP Business One, Busy, Marg or Zoho Books are Built on request.

How much does it cost?

There is no fixed price list. For a brand, the cost depends on which live modules you start with and how much of the network layer we build. You pay only for the modules you use, and after the free diagnosis we send a written proposal with the cost before you commit to anything.

Free business diagnosis

Show us your network. We’ll show you the gaps.

One conversation with your sales head, trade marketing and accounts, on-site or on a call. Free, with no obligation.

  • How primary orders reach you, from the field team, calls and WhatsApp
  • How the monthly scheme circular gets onto every bill
  • What your distributors can share today: stock, sales, claims
  • Which numbers each regional manager waits for, and how long
Call us+91 82084 65439 WhatsAppChat with our team Emailviren@wolfizer.com

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Start with the live core

See every field order today. Build the network next.

Free diagnosis, no obligation. Your own private instance, your data stays yours, and your books stay in Tally.

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